Amul’s current retail overview does not publish an upfront package price or recurring fee for an Amul parlour. Its earlier Franchise Business Opportunity page did give estimates by format. That former cost page now leads to the current overview, which gives a typical outlet size of 100–400 sq ft. Ask Amul for the quotation for your proposed format and address.
Which Amul format are you pricing?
| Format | What Amul describes | Site question for your quotation |
|---|---|---|
| Amul Parlour | A branded dairy retail outlet with a range of Amul products. | Which chilled and frozen products will this shop carry, and how many deliveries can it receive? |
| Amul Scooping Parlour | An ice cream parlour offering scoops, sundaes, milkshakes and desserts. | Where will staff prepare, serve and wash utensils, and which equipment will the brand supply? |
| Amul Milk Booth | A compact outlet focused on fresh milk and everyday dairy essentials. | Can suppliers unload at the hours needed, and what space is available for crates and cold storage? |
| Amul COE Parlour | A larger premium location offering the Amul portfolio. | What range, storage, layout and branded fit-out will be specified for this premises? |
| Amul Railway Parlour | A parlour serving railway passengers. | Who controls the particular site, and what permissions, operating hours and supply access apply? |
These descriptions come from the current Amul parlour overview. Its size range applies across formats. Treat a proposed booth, railway counter or scooping parlour as an individual site until you have approval for the format and dimensions. If a quotation refers simply to an “Amul franchise,” get the format written on it before comparing the total with another proposal.
Build a useful Amul parlour quotation
Start with a measured sketch of the front entrance, counter position, electrical supply and back storage. Record usable floor area after columns and fixed fixtures. Discuss where a delivery vehicle can stop and where empty crates can wait for collection. For a scooping outlet, add the proposed preparation, cleaning and service points. Send photographs and the sketch through the official enquiry route and ask which format the brand would consider for that address.
Ask the retail team for an itemised equipment schedule. Beside every freezer, cooler, display or preparation item, record the model, buyer, owner, installer and person responsible for repairs. Ask whether any commercial support has conditions attached and who pays initially. Two quotations can show the same freezer while assuming different delivery charges, power work or servicing. Match sizes and specifications before deciding that the lower line item represents a saving.
Separate the shop opening from the next stock order
Opening cash covers more than getting the signboard and equipment in place. Request separate lines for any brand deposit, initial inventory, local fit-out, freight, landlord deposit and rent paid in advance. Ask what is refundable and the conditions and timing for receiving it back. A deposit can tie up cash even if it is eventually returned. Keep an item as an unanswered question until its payee and payment terms are clear.
Now follow a regular delivery, from an order placed with the supplier to stock counted at closing time. Who decides what quantities you receive? When is payment due? What happens to a damaged pack, an unsold short-life product or a delivery that arrives when the shop is shut? Ask the local distributor for the actual ordering process and delivery schedule. Use those details to set realistic storage and working-capital requirements for your proposed range.
For an ice cream counter, walk the same route with a prepared order. Where will the team put packaging, toppings and cleaned utensils? What happens if the freezer needs service during busy hours? Discuss maintenance and temporary storage with the equipment supplier. For a fresh milk booth, test how the entrance, delivery door and queue would work during the morning rush. These are separate questions even if both offers carry the same Amul sign.
What the public network figure tells you
AmulFed Dairy’s sustainability report for FY 2024–25 records over 9,000 Amul Preferred Outlets. That figure is specific to the period and the Preferred Outlet category. The retail overview serves a different purpose: it describes the parlour formats and their typical footprint. Neither document supplies an agreement or a current commercial schedule for your address.
If someone forwards an old cost chart, ask for the document date and format. Confirm whether a deposit belongs to the landlord, the distributor or the brand, and whether it will be credited against later payments. A public number from another period cannot tell you what is due at a present-day site. Compare the new written quotation with the original chart line by line and ask the issuer to clarify changes before transferring money.
What to ask before signing for an Amul outlet
- Which format and site are approved? Ask for the location, dimensions, proposed product mix and approval conditions in writing. For a site in a station or another managed venue, identify who controls access and trading hours.
- Which costs sit outside the quotation? Work through electrical upgrades, cooling equipment, delivery, signage, interiors, local permissions and stock. Keep the current site quote with the document showing which party pays each line.
- How do stocking and servicing work? Ask about order cut-offs, chilled and frozen delivery arrangements, maintenance contacts and how to record a delivery problem. Take notes for whoever will supervise the shop in practice.
- What are the payment and exit terms? Request the fee schedule, deposit clauses, permitted payment channel and agreement term. Ask about remaining stock and equipment if the location closes or the landlord does not renew the lease.
If you are also considering serving drinks and desserts prepared to order, compare the cold storage and staffing with a café layout. The T VANAMM Regular café package brings together a café, juice centre and ice cream parlour. Its published figure is ₹3.5 Lakhs, with flat ₹1,000/month maintenance fee and additional local costs. Use the tea franchise cost guide to compare the cash needed at one address, or explore more offers in our chai franchise comparison.
Official Amul sources
Amul retail formats and official franchise enquiry, checked 12 November 2026. The network figure comes separately from the AmulFed Dairy FY 2024–25 sustainability report under “Coming Closer to the Consumer.”